San Francisco Bay Area Intern: Brandi Skanes

Posted on September 5, 2014. Filed under: Career, College, Featured Intern, Internship, Michigan State University, San Francisco | Tags: , , , , , , |

Continuing our intern series with a feature on  Brandi  Skanes, Psychology and Marketing major who traveled to the West Coast for her internship.  As part of MSU’s partnership with Academic Internship Council, students have an opportunity to gain experience in the San Francisco Bay  Area while living near Berkeley.

Brandi Skanes Portrait

Name: Brandi Skanes

Hometown: Kentwood, MI

Major: Psychology & Marketing

Graduation Date: Spring 2017

Internship Placement: DSM Biomedical – Communications Intern

Internship Location: Berkeley, CA

What were your primary responsibilities at your internship?

My internship had four main focuses which include external communications, internal communications, CRM maintenance, and market research. So I have different projects within each focus.

What were some main projects you had worked on?

My main project was confidential, but I was doing research on our company’s competitors and customers. My side projects included cleaning up the CRM database that contains all customer and vendor information. My main project for internal communication was updating the news blog for the DSM Corporate Biomedical channel, and then the individual offices within the biomed field. For the external communications project, my supervisor showed me the steps of how we rebranded our company, and why the brand turned out the way it has. After learning about the brand, my supervisor, the senior communications specialist, and I worked on a video project. Again, I can’t say much about it because it was confidential.

What was one of the highlights of your internship?

There have been so many. Because I made a great amount of progress on my main projects, my supervisor gave me the opportunity to expand further than just learning about marketing and communications. She suggested I join a different subcommittee within the company that doesn’t have a connection to marketing, yet could teach me how to work within a group, and how to be creative and grab people’s attention through the material I present to them.

How has your internship experience enhanced your academic and/or career plans?

It has made me realize that I do want to have a career in a marketing or communications department but in an industry I am more interested in.

If you would like to learn more about a San Francisco Bay Area internship experience, please visit http://socialscience.msu.edu and check the event calendar for upcoming meetings or call 517-432-4541 for an appointment.

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